LinkedIn is not known to be a generous discounter, but it does have tiers and exhibit some flexibility. While LinkedIn doesn’t publish standard pricing for Advanced Plus, and NPI hasn’t encountered it yet in a client offer, we expect it to be $1,800+. According to NPI’s price benchmark data, pricing had been ~$1,600 at the lowest quantity. Enterprise was replaced with Advanced Plus.Standard pricing went from $1,300 (it had been $1,240 as recently as April 2021) to $1,500. Sales Navigator Teams was replaced with Advanced.
In February of 2022, the pricing page was updated to reflect new editions for Sales Navigator, and yet another price increase. The standard (i.e., what’s published on their website) price for a yearlong prepaid subscription of Sales Navigator Teams has gone from $1,200 to $1,240 to $1,300 over the last few years, the most recent occurring in November 2021. Multiple Increases, Changes to LinkedIn Sales Navigator Pricing Keeps Customers on Their Toesįor the list pricing that is published, LinkedIn has been increasing it rather consistently.
In addition, our experience is that LinkedIn sales representatives have the flexibility to get creative with any list (or Standard) pricing reflected on quotes. LinkedIn doesn’t publish the price of its most robust edition (formerly Enterprise) which is the option that most sizable enterprises are interested in.
Only entry-level edition pricing is published and that typically applies only to small quantities. LinkedIn Sales Navigator pricing can be challenging to evaluate. While we have seen a few instances where some version of Sales Navigator is included in a Microsoft EA, NPI almost always sees standalone offers from LinkedIn as we’re helping clients optimize IT purchase costs. For the uninitiated, Microsoft acquired LinkedIn several years ago – but that doesn’t mean Sales Navigator is a standard part of Microsoft’s Enterprise Agreement. Whether you’re pondering a new purchase or have a renewal on the horizon, there are changes to LinkedIn Sales Navigator pricing that you should be aware of.
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